The University of Massachusetts Amherst
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IntuVision Founder Keeps Ties to College

Dr. Sadiye Guler, who earned her doctorate from the Electrical and Computer Engineering Department in 1996 and went on to found the intuVision company in 2000, has kept close ties with her alma mater through her company. Guler’s company creates leading-edge intelligent video content analysis technology products for real-world applications, including the specific needs of intelligence, security, and law enforcement personnel. In honor of her accomplishments, Dr. Guler received a Massachusetts High Technology Council’s 2008 Women-to-Watch award for developing and commercializing a new technology that is shaping the future of the video industry.

“There are many open problems involving video content, and the technology is advancing day to day, so it’s not like all problems are solved,” Dr. Guler said at the time of the award. “We’re working on things today while working toward the technology of tomorrow.”

When Guler gave the keynote address at the Women in Engineering Career Day Conference in 2008, she also handed the 250 high school women in the audience a role model for their future. She spoke on “Career as a journey and not a destination.” The aim of this program is to excite, inspire, and encourage young women to pursue engineering as an academic track and career path, and her accomplishments and speech did all that and much more.

Her own career has been both a journey and a pilgrimage. The founding CEO of intuVision, Dr. Guler has over 20 years of R&D and industry experience in computer vision technology and application development. She is the inventor and principal investigator for intuVision's federally funded research in Video Analysis and Content Extraction, applying cognitive vision concepts to video tracking research into novel automated video content extraction algorithms and end-to-end systems.

Meanwhile, Dr. Guler’s company is quite active at UMass Amherst. For example, Anna Vacha, a recent graduate from the Mechanical and Industrial Engineering Department, was just hired as a fulltime employee of intuVision.

ECE undergrad Greg Langlois is currently working at intuVision as part of the High Technology Scholar/Intern Tuition Waiver Program, which provides an incentive for industry to support computer-information-technology science and engineering students through scholarships and internships. In addition to scholarships and tuition waivers, students participating in the program gain real life experience in their chosen paths through on-site internships with participating companies.

Over the past 15 years, Guler’s accomplishments are both numerous and profound. Prior to founding intuVision, Guler was the directing manager and the chief scientist of the Advanced Video Technology group of Northrop Grumman Information Technology /TASC. She provided business and technical leadership for video research programs totaling over $9 million and established intelligent video technology as an emerging business area within Northrop Grumman. She has taken the knowledge and insights gained from these efforts and turned the technology into a deployed product, AlertVideo (TM), which has been commercially licensed and installed on 300 camera systems.

With extensive experience in research, development, and deployment of video technologies, Dr. Guler recognized an unmet need for robust, yet easily customizable, video analytics for both government and commercial domains. She assembled a unique team of creative scientists and engineers who share this vision and established a new paradigm, designing video analysis algorithms to emulate the human visual cognition system, and a new generation of intelligent video was born.

Since its inception, intuVision has been very successful in solving our most challenging video analytics problems and taking the advanced research concepts into working systems for end-users in both government and commercial domains. As a result of both government and industry funded R&D efforts, intuVision has deployed high performance products for Security, Video Surveillance, and Video Investigation applications. IntuVision's real-time video event detection and video forensic investigation technologies have received top ranks in government and organizational evaluations, including the first place in Video Event Detection Evaluation run by National Institute of Standards.

All this R&D is the brainchild of Dr. Guler, who took her education at the College of Engineering and created a secure future for herself and her company, at the same time as she was envisioning a secure future for us, via the video surveillance performed by our intelligence, security, and law enforcement personnel.

If you are interested in providing employment or internship opportunities for our students, please contact Cheryl Brooks, Director of our Career Planning and Student Development office, at (June 2011)